A selection of epic wines tailored to your tastes every month...

£39.00
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Never know what to drink?

You don’t want to stick to the same old wines and miss out on all the fun of discovery.

But you don’t want to gamble every time you buy a bottle and get stung with average wine either.

Wine Unpacked lets you easily learn about your wine preferences - so you can get on with exploring and discovering new bottles you love. 

Your taste-finder kit that will come with your first month's delivery. It will help you pinpoint your wine preferences and build your own unique taste profile.

Then after that you just sit back and wait for your personalised selection to show up each month. 

How it works:

The 12 mini samples of wine in the taste-finder pack will help you uncover your preferences & build an online taste-profile unique to you.

Once you've built your taste-profile, you’ll get a tailored selection of full-size bottles curated for your tastebudseach month. 

Every bottle has an RRP of about £20 and each one comes with tasting notes & pairings suggestions. There are no minimum terms & you’re free to skip, pause & cancel whenever you need. If your taste preferences change with the seasons - you can update them at any time.

Explore new wines with confidence. Just choose whether you'd like 2, 4 or 6 bottles a month and we'll do the rest. 

Ditch the hard work of choosing what to drink so you can concentrate on the good bit (drinking it). 

Check out the FAQs below for more info. 

Not ready for a regular commitment or buying as a gift? You can buy the taste finder kit without the subscription here.

Already know what you like? Subscribe without the taste finder & simply fill in a short questionnaire to let us know your preferences.

Is personalised wine better?

The average wine lover dislikes half the wines they try. Even when the wines are technically “good”, if you don't have a good idea of the styles you like, every other bottle is going to be distinctly average. Or worse…

Our taste-finder teaches you the lingo of the styles you do & don’t like. It also lays the foundations for your taste profile, which helps us tailor any wine you buy from us to your taste preferences. 

Can I choose which colour wines I get?

Absolutely. Your preferences are fully customisable. We can send you reds only, whites only or anything in between. Once you've completed the taste-finder kit, we'll know which styles you like too, so we'll only ever send the wine that's right for you.

You can add rosé, natty wines, sparkling, sweet & even orange wines into the mix if that’s your kind of thing. 

As the seasons (or your tastes) change you can easily update your preferences to match.

How long does the taste finder take?

If you really go for it you can do it in less than 30 mins. But taking your time & doing it over a couple of hours with some snacks & good company is best approach.

If you don’t have time we’ll send you our top-picks until we have your preferences. We can send you a questionnaire so you can tell us to get rid of any styles you already know you don’t like. 

Where are the wines from?

All wines come from small & quality focused producers. 80% of our portfolio is what you'd refer to as organic, biodynamic or natural. 

The wines have an average RRP of £20. Some months this might be a little more and some a little less - but they're always delicious and always personalised to your tastes.

Each wine comes with tasting notes, pairing suggestions & some facts to help you learn & show off to your mates.


When will I get my first delivery?

Your first box will arrive in the first 7 days of the following month. After that you’ll get regular deliveries in the first week of each month.  

Your first box contains your taste-finder kit, and a selection of our top wines to welcome you. The taste finder takes the place of one full bottle, so if you sign up to receive 6 bottles you’ll get 5 welcome wines plus the taste-finder in month 1.

Can I skip or cancel?

Yes - you can skip as often as you like. Either drop us an email or do this from your account section. 

There's no minimum subscription term and you're also free to cancel whenever you like.

What if I don’t like a bottle?

Wine is a complex beast. The taste-finder is good at figuring out your preferences but not 100% perfect. If you don’t enjoy a bottle please let us know so we can update your preferences accordingly.

If you really can’t stand a wine or think it’s faulty (corked, oxidised etc) please tell us and we’ll credit it off your next box or send you an extra bottle next month.

Anything else I should know?

Every month there's a chance you'll win our golden bottle - a rare, old or special wine that will also be tailored to the winner's tastes that goes out to one lucky recipient. So keep your eyes peeled for a shiny gold wrapper.

Don’t just take our word for it

join hundreds of other’s on their taste journey.

"It's definitely left us wanting more. We've tasted some great wines, we've learned a lot."

Tracy, London

"I’ve learnt so much already and I’m having so much fun - would definitely recommend."

Jo, London

"A fantastic way to learn about all aspects of wine. A must for all wine enthusiasts!"

Colin, Scotland

"Outstanding, lots of fun and a great service. Will definitely be continuing my subscription!"

Louis, Brighton

The smart way to discover wine.

Don’t waste time with wines you don’t love. Drink the bottles your taste-buds would choose.

Once you’ve built your taste profile with our at home tasting, just sit back and receive regular deliveries of wines matched to your unique tastes.


Speak wine fluently.

Build your confidence & learn more with every bottle you drink. Each wine comes with with tasting notes, tips & facts so you can learn how to describe the styles you love.

Pairing suggestions will help you wow your guests with wines that match every meal.